✦ Compare
San Francisco vs
São Paulo
Cost-of-living comparison and salary equivalence. Enter your current salary to see what you'd need to earn to live equally well.
San Francisco, CA vs São Paulo, BR at a glance — São Paulo, BR is 50% cheaper than San Francisco, CA overall. Median 1-bed rent runs about $650/mo versus $3,300/mo. Top income tax: 27.5% vs 37%.
To keep the same standard of living in São Paulo, BR, you'd need
$37,703 / year
São Paulo, BR is 50% cheaper overall
Category breakdown (São Paulo, BR vs San Francisco, CA)
- Housing-68%
- Food & groceries-41%
- Transport-46%
- Utilities-25%
- Healthcare-35%
- Goods & services-31%
Median 1-bed rent
$3,300 /mo
San Francisco, CA overview →
Median 1-bed rent
$650 /mo
São Paulo, BR overview →
◎ How San Francisco, CA and São Paulo, BR compare
Index vs the US average — the line marks 100. Lower is cheaper.
▤ Full comparison
| San Francisco, CA | São Paulo, BR | |
|---|---|---|
| Cost of living | ||
| Overall cost index | 118 | 59 |
| Housing | 174 | 55 |
| Food | 94 | 55 |
| Transport | 92 | 50 |
| Utilities | 87 | 65 |
| Healthcare | 92 | 60 |
| Goods & services | 98 | 68 |
| Housing | ||
| Rent, 1-bed centre | $3,300/mo | $650/mo |
| Rent, 1-bed outside | $2,500/mo | $420/mo |
| Rent, 3-bed centre | $6,500/mo | $1,300/mo |
| Buy price / m² centre | $14,000 | $2,500 |
| Money & purchasing power | ||
| $1,000 goes as far as | $846 | $1,682 |
| Inexpensive meal | $22 | $8 |
| Monthly transit pass | $98 | $45 |
| Taxes | ||
| Income tax (top rate) | 37% | 27.5% |
| VAT / sales tax | 0% | 17% |
| Social security (employee) | 7.7% | — |
| Corporate tax | 21% | 34% |
| Capital gains | 20% | — |
| Economy & salaries | ||
| Avg net salary | $4,300/mo | $600/mo |
| Avg annual wage (OECD, PPP) | $86,977✓ | — |
| Minimum wage | $1,257/mo✓ | $280/mo |
| GDP per capita | $90,027✓ | $10,296✓ |
| Inflation (annual) | — | 4.5%✓ |
| Work & digital nomad | ||
| Digital-nomad visa | No | Yes |
| English proficiency | Native | Low |
| Coworking spaces | 150 | 50 |
| Time zone | UTC-8 | UTC-3 |
| Quality of life | ||
| Quality of life (overall) | 70 | 54 |
| Safety index | 45 | 40 |
| Healthcare index | 80 | 65 |
| Pollution index | 40 | 60 |
| Internet speed | 220 Mbps | 150 Mbps |
| Walkability | 88 | 60 |
| Public transport | 80 | 68 |
| Family-friendly | 55 | 55 |
| Tap water | Safe to drink | Safe to drink |
| Health insurance | $500/mo | — |
| Life expectancy | 79 yr✓ | 76 yr✓ |
| LGBTQ+ acceptance | High | High |
| Climate | ||
| January avg | +11 °C | +23 °C |
| July avg | +17 °C | +16 °C |
| Sunny days / year | 256 | 150 |
| Rainfall / year | 600 mm | 1,450 mm |
| Connectivity | ||
| Flight to nearest hub | 1 h | 2 h |
Taxes & Economy & salaries: United States vs Brazil. Estimates use approximate cost-of-living indices (US average = 100) and are for general guidance only.
✓ = official statistics (OECD (PPP), US DOL (federal), World Bank 2025, World Bank 2024). Unmarked figures are CostTrek estimates. How we calculate these figures →
Cost of living: San Francisco vs São Paulo — in your currency
Converted from USD at approximate rates (2026-09).
Good to know before you move to San Francisco
Tech's global capital — the highest salaries in the US, and rents to match, wrapped in fog and hills.
- Currency
- US dollar ($ USD)
- Languages
- English
- Time zone
- UTC-8
- Internet
- 220 Mbps
- English
- Native language
- Safety
- 45/100
- Climate
- ❄ 11°C · ☀ 17°C · 256 sunny days/yr
- Tap water
- Safe to drink
- Power
- A/B · 120V
- Driving
- Right-hand side
- Popular areas
- Mission · SoMa · Hayes Valley
Good to know before you move to São Paulo
Latin America's financial and cultural engine — the region's best job market, restaurants and nightlife, spread across an endless skyline. Big-city upside offset by traffic, sprawl and sharp inequality.
- Currency
- Brazilian real (R$ BRL)
- Languages
- Portuguese
- Time zone
- UTC-3
- Internet
- 150 Mbps
- English
- Rarely spoken
- Safety
- 40/100
- Climate
- ❄ 23°C · ☀ 16°C · 150 sunny days/yr
- Tap water
- Safe to drink
- Power
- N/C · 127V
- Driving
- Right-hand side
- Popular areas
- Vila Madalena · Pinheiros · Jardins · Itaim Bibi
Plan your move to San Francisco
Everything you will book for the move — sorted, and updated as we add partners.
- FlightsCheapvuelos
- FlightsAviasales
- HotelsPlanetofhotels
- Car rentalDiscoverCars
- Airport transferKiwitaxi
- Tours & ticketsKlook
- eSIM / dataAiralo
- Luggage storageRadical Storage
- Parking & carWay.com
Sponsored
Plan your move to São Paulo
Everything you will book for the move — sorted, and updated as we add partners.
- FlightsCheapvuelos
- FlightsAviasales
- HotelsPlanetofhotels
- Car rentalDiscoverCars
- Airport transferKiwitaxi
- Tours & ticketsKlook
- InsuranceSafetyWing
- eSIM / dataAiralo
- Luggage storageRadical Storage
Sponsored
? Frequently asked questions
Moving from San Francisco to São Paulo: cheaper or more expensive?
Moving from San Francisco to São Paulo, your cost of living will be roughly 50% cheaper. São Paulo’s cost-of-living index is 59 versus 118 for San Francisco (US = 100). Use the salary tool above to see the income you’d need to keep the same lifestyle.
Is San Francisco cheaper than São Paulo?
São Paulo is about 50% cheaper than San Francisco overall — its cost-of-living index is 59 versus 118 for San Francisco.
Which is more expensive, San Francisco or São Paulo?
San Francisco is more expensive than São Paulo. Its cost-of-living index is 118 vs 59 (US = 100) — about 100% higher.
Is rent cheaper in San Francisco or São Paulo?
Rent is cheaper in São Paulo — about $650/month for a one-bedroom in the city centre, vs $3,300 in San Francisco.
How much do you need to earn in São Paulo to live like in San Francisco?
To keep the same standard of living, a $75,000 salary in San Francisco is worth about $37,703 in São Paulo. Enter your own figure in the calculator above.
Which has lower taxes, San Francisco or São Paulo?
Brazil has the lower top income-tax rate — 27.5% versus 37% in United States.
◷ More comparisons from San Francisco
How we calculate these figures →
Estimates use approximate cost-of-living indices (US average = 100) and are for general guidance only.